Soler Casafont
Sports Branding Studio
ICFO Instituto Ciencias Fotónicas
Art Direction + Graphic Design

While designing at Comuniza
ICFO is one of the world's leading scientific institutions. Its mission is frontier knowledge and retention of the best global talent to carry it out. This purpose required the deployment of a comprehensive visual identity and brand architecture consistent with the ambition of ICFO's challenge.

We created a design system with the use of a library of components and elements made out of straight-cut geometric shapes, especially squares and rectangles, and a contained visual palette. This visual identity system uses different ingredients and resources depending on the type of content and the objective it has, so that together it can respond to a large number of brand communication scenarios.

(+34) 661 777 221
Zamora 103 - 105, 2º 1a
08018 Barcelona